The Post I Almost Published
I sat down this morning to announce something. The post was going to announce a video series — a walkthrough of the system I’ve been buil...
Field notes
The Log: Mental Wellness at Sea
Reflections, practices, and the occasional hard day, written down.
The Death of The Weekend
Weekends quietly stopped existing for me. A solo founder's honest look at what happens when every day becomes a block of time you fully c...
“We”
I’m an extrovert who ended up building alone. Here’s the strange, bittersweet thing working with technology handed back — the collaborati...
Hard Help
The sting of well-meaning advice when you answer honestly about a hard season — and what’s actually yours to decide.
al-GORE-ithms: Rage Recipes
I don't think social media is broken. I think it's doing exactly what it was built to do, extremely well. The problem is that a lot of us...
Are You Next?
What two founders learned by sharing skills, testing AI, and building around the work only humans can do. Part One: the connection, the a...
You Are the Finance Team. You Don't Have One.
Every solo founder gets handed the CFO's job, the bookkeeper's job, and the pricing analyst's job — with no CFO, no bookkeeper, no analys...
From Laid-Off to Laying It On
Two years ago I got laid off. I didn’t have a plan — I had an itch. Here’s what happened when I scratched it: the performance paradox, th...
$89 in the Cart. $202 at the Door.
An $89 sweatshirt cost a Canadian customer $202 to receive. A small-business founder does the math — with sources — on what tariffs actua...
Keep Going Is the Hardest Advice I've Got
“Keep going” is the hardest part of building something new — after years of rejection, circles that got smaller after a layoff, and a lif...
Safe Haven! Safe? Hell no.
Tech was sold to a generation as the safe harbor — the promised land you crossed oceans for. Then it wasn’t, brutally and fast. On what l...
It's Bias Until It Benefits You
A couple years ago I argued with someone who'd just been laid off and was sure it was ageism. Microsoft's first-ever retirement buyout br...
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