All things considered.
I set myself a deadline to rebuild and launch the new Weathered Sailor — and a reflection on what that took, what it means, and why “fini...
Field notes
The Log: Mental Wellness at Sea
Reflections, practices, and the occasional hard day, written down.
If Nothing Else Gets Done
AI can make one person more capable. It still can't make one person five people. Why the Weathered Sailor redesign launches 9/1—and what ...
The people who understand humans best
For years, “mental health” in tech was mostly PR. Lately, at least in big tech, I've started wondering if it's become something worse — a...
Giving up, as an operational baseline
Every single day I flirt with giving up — not as a crisis, but as a baseline I have to override. Putting the raw reality of that daily fi...
Building the Social OS — Learn (where the numbers become one decision)
Part 8 of Building the Social OS — Learn: where a pile of numbers finally becomes a single decision, and the loop closes back to strategy.
Building the Social OS — Measure & Track (my honest scoreboard)
Part 7 of Building the Social OS — Track: the honest scoreboard where every post I publish comes back as a number I can actually read.
Building the Social OS — the Library (where every post starts)
Part 6 of Building the Social OS — the Library: 152 content ideas in one place, each with its own brief, ready to become a post.
Building the Social OS — the Plan (my content calendar)
The full video behind the Plan clips: the calendar where every post gets arranged — the whole month on one screen, color-coded by how eac...
Building the Social OS · Today — where the plan becomes a daily habit
The full video behind the Today clips: the screen I open every morning — behind/on-track/ahead, today's the job, the whole loop as button...
Building the Social OS · Data — the honest scoreboard
The full video behind the Data clips: which channels feed the tool on their own, which ones don't yet, and why I never want to fool mysel...
Building the Social OS · Growth — the playbook, minus the agency fog
The full video behind the Growth clips: the plays we actually run and how, the signals that matter now, the one reach lever nobody can fa...
Building the Social OS · Strategy — the brain the whole system reads from
The full walk-through behind the Strategy clips: the wedge, the five things we're allowed to talk about, the seven channels, and the laws...
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