Found me through a clip? Here's the whole video. This is the honest part — the data tab, where a strategy and a playbook stop being opinions because you can finally see what actually happened.
Which channels feed the tool on their own, which ones still don't, and why I never want to fool myself about where a number came from. It's a short one. Worth watching straight through.
1% of every order supports To Write Love On Her Arms, Active Minds, and NAMI.
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Notes from building an apparel brand with a mental-health mission, in the open — the work, the numbers, and why it exists.
1% of every order supports To Write Love On Her Arms, Active Minds, and NAMI. The brand →
